Toyota Camry Launch
Vayam Designers partnered Jet Influencers and Harsha Toyota to capture the grand launch of the all-new Toyota Camry, showcasing the elegance, innovation, and excitement of the event through premium photography.
[Client]
Harsha Toyota
[Year]
2024
[Services]
Photography
[Catagory]
Commercials
Content Planning:
We worked closely with the Harsha Toyota team to understand the key highlights of the launch—car unveiling moments, chief guest appearances, crowd engagement, and product detailing. Our aim was to create visuals that aligned with the Camry’s premium image and Harsha Toyota’s brand tone.
Production:
Our photographers captured every critical moment with precision—from the sleek design of the Camry under spotlight lighting to the guest interactions, showroom ambiance, and live reactions. We focused on clean compositions, branding visibility, and dynamic angles to convey the sophistication of the launch.
Post Production:
All images were carefully edited to maintain color accuracy, highlight the vehicle’s features, and reflect the luxury aesthetics of both the Toyota Camry and the Harsha Toyota brand. Deliverables were optimized for digital, press, and promotional usage.
Lessons Learned:
Working on an automotive launch deepened our understanding of capturing product-driven events, where the focus is not just on people but also on design, details, and brand messaging. Lighting control and spatial awareness played a key role in the shoot’s success.
Snaps From the Project
Vayam Designers delivered a fantastic set of images that perfectly captured the essence of our Toyota Camry launch. Their professionalism and attention to detail helped us present the event in the best light across all our platforms.
Harsha Toyota Team